Your Emolytics Profile

To take the full advantage of Emolytics, it is recommended that you compute an Emolytics profile.
All you need to do is to complete the form below.
These questions are designed to help the future analysis of your Emolytics data.
This will help you to make sense of your data and transform them into actionable insights valid for further actions.

This form will only take you few minutes to complete and will change dramatically the way Emolytics might help you and your company.

Instructions to fill in the form: 1 click to select "somewhat important" - 2 clicks to select "very important" - 3 clicks to go back "not important at all"

Customer feedback channels

Please select the channels you would like to use Emolytics with (e.g. use the emolytics to capture informations through your emails campaigns).

Rate your interest:
Website
Emails
Stores / Shops
Fairs / Events
Ads
Call Centers
Human Resources
Other
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Not important at all
Somewhat important
Very important

Your favourite Key Performance Indicators (KPI)

Please select the KPI you are used to track in your organisation:

Rate your interest:
Net Promoter Score (NPS)
Customer Satisfaction (CSAT)
Customer Effort Score (CES)
Score
Sales / Revenues
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Conversion rates
Number of new Customers
Number of new Leads
Number of visitors / visits
Number of pageviews per visitor
Bounce rate
Visits duration
Number of likes / Number of followers
Number of shares
Other
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Customers' socio-demographics

Please describe which socio-demographics segment is the most interesting for you (simply click on the segment to select it status):

13-19 y.o. 20-29 y.o. 30-39 y.o. 40-49 y.o. 50-59 y.o. >60 y.o. All
Female
Male
All
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Customer behaviours and intentions

Please select the most important visit purposes you want your customers to have:

Rate your interest:
Find information
Entertainment
Buy / Subscribe
Search for products or prices
Get support
Get contact details
Discovering
Other
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Customers' origins

Please select the most important channels through which your customers come:

Rate your interest:
Social media
Friend or acquaintance
Search engine (e.g. Google)
TV / Radio
Newspaper / Magazine
Email
Fair or event
Another website
Other / I do not know
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Devices and channels targets

Please rate the importance of the referral sources you're the most interested in and those in which you're investing the most (simply click on the segment to select it status):

(N.B. Just click 1 time to select "somewhat important" categories, 2 times for "very important" categories, and click 3 times to get back to "not important at all" category.)
CampaignPaid SearchOrganic SearchSocial ReferralGeneral ReferralDirect Traffic
Rate your interest:
Rate your investments:
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Please select the devices categories you're the most interested in (just click on the segment to select and change it status):

DesktopTabletMobile
Rate your interest:
Rate your investments:
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Questions you would want to answer with Emolytics

Please select the questions you would want to get answered about your company or your website.

Just click 1 time to select "somewhat important" categories, 2 times for "very important" categories, and click 3 times to get back to "not important at all" category.

Q. 1 How do people feel about my website / store / emails / events / ads / calls ?
Q. 2 What are the things people enjoy about my company?
Q. 3 Why people have a good/poor experience with my website / store / emails / events / ads / calls ?
Q. 4 Are returning people more happy?
Q. 5 What is the percentage of my customers who visit my website?
Q. 6 How do customers vs non-customers behave?
Q. 7 What is my audience Socio-demo?
Q. 8 Who is my persona ? Is my average user really the one I have in mind? Is my persona right?
Q. 9 What is the profile of the person who buys from me? (age, gender, company size, company department, …)
Q. 10 What are the goals of the people I reach?
Q. 11 Are the goals of my customers/prospects aligned with my goals?
Q. 12 What do my users/customers want me to improve, based on their declarative or pre-formated feedback?
Q. 13 Where does my audience come from?
Q. 14 Is the audience coming from different channels valuable?
Q. 15 Which is the most valuable channel in term of engaged users / visitors / customers?
Q. 16 Do people coming from specific channels (social media, ads, search) understand my content? Do they have different goals? Do they have different purchase intent?
Q. 17 Should I focus on social media or SEO?
Q. 18 Is my mobile experience good? Should I invest in mobile or desktop ?
Q. 19 How do my campaign perform / work?
Q. 20 Do people have the intention to purchase / repurchase?
Q. 21 If people do not want to purchase / repurchase: Why? What is blocking them to convert?
Q. 22 Why people do not buy?
Q. 23 How is my audience reacting to changes and decisions I made? Are they more positive or negative? Do people feel good/bad about my new design / my new release / my new emails / etc. ?
Q. 24 Am I taking the right decisions?
Q. 25 How could I prove to my management that my decisions go in the right direction ?
Q. 26 Did my agency perfom in regards to their work on my website / my newsletters / my booth / my events / etc. ?
Q. 27 What are the things that irritate my customers?
Q. 28 What is blocking my users / customers?
Q. 29 How easy is it to use my website?
Q. 30 Do people understand my content / my website?
Q. 31 Do I have too much content?
Q. 32 Which pages irritate people?
Q. 33 How does my brand perform in different markets / countries / segments / marketing channels ?
Q. 34 Do people know my brand?
Q. 35 How do people rate the quality of my brand / product?
Q. 36 What are the email addresses of some of my irritated customers ?
Q. 37 How could I generate a list of customers to create a user panel?
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