In 2015, more than 198 millions persons used the Adblock plugin*. It is now essential to analyze your ads relevance in order to offer the best format and the best content to your audience.
* Sources: Statista 2016
Average memorability (AI)
N = 240 ads
Likelihood of generating a sales response
N = 232 ads (AI = Awareness Index)
Sources : Millward Brown - 2009 - « Should My Advertising Stimulate an Emotional Response? ».