Sherpa had a few challenges to solve about their website; but prior to make important choices, they needed reliable data. Emolytics helped them to take informed decision by taking into consideration their customers’ voices and behaviours.
We wanted to find answers to 4 questions when we started to work with Emolytics (www.emolytics.com).
With Emolytics we were able:
With the upcoming integration with Ticketmaster, we will deploy Emolytics on both websites (sherpa.be and ticketmaster.be) so we will have comparable measurement system and metrics on the quantitative and qualitative aspects of both platforms with a seamless KPI (the Score). As of now, we have a tool with which we can integrate the voice and emotions of our customers in our decision process.