FOTO.com wanted to identify why people were abandoning their online process while creating a book or picture album. They also wanted to measure their brand equity value with quantitative data. They put the focus on two main markets: Germany and United Kingdom when using Emolytics.
FOTO.com invests a lot of money in traffic acquisition to their website without having 100% of their visitors purchasing a product. They want to work on their conversion rate as well as getting more value from their visitors by capturing feedback.
" Knowing the reason why people leave you is essential. Emolytics tells you why."
Emolytics’ technology is very easy to integrate and the team has been flexible in order to build dedicated solutions for our marketing needs. The amount of data and the immediacy of the feedback collected has been a tremendous help in ordre for us to move forward.
With Emolytics FOTO.com has been able :
Interestingly enough, the brand equity value of FOTO.com is 11% higher in Germany than in the UK. At the same time, the Emoscore of the UK audience is 14% higher than the German Emoscore.
FOTO.com is more known in Germany and has been able to generate more brand equity value while its newness on the UK market generates sympathy among the UK audience translated into a higher Emoscore.
FOTO.com ambitions to roll out the use of Emolytics on all its websites around the world.
" 11% more brand equity value in Germany vs. UK shows our efforts are paying off."