Europ Assistance required qualitative data to add to quantitative analytics and guide a website redesign that would take into consideration the needs and behaviours of real users. Emolytics gave them access to their visitors’ feelings and attitudes about the website.
In a crucial phase of our business development, we used Emolytics to complete our website redesign brief. We had the following issues to overcome:
" Emolytics makes it possible to open dialogue with our website’s visitors to consider their feelings in the redesign of our website."
Emolytics’ tools enabled us to:
Emolytics’ tools helped guide our website redesign with feedback from real visitors.
As a result, we:
With the data we acquired from Emolytics, we developed a website redesign brief that was based as much on quantitative analytics as on qualitative data. We will continue to partner with Emolytics to continuously monitor new marketing, advertising and communication initiatives.
" Emolytics allows us to better understand the visitor’s relationship to the website and gives a voice to those who did not convert."