Learn where your visitors come from to identify the profitability of your marketing investments. Without this information, your money may be misspent.
Discover the goals and intentions of your users. Indeed, nothing is worse than having goals that are not aligned with those of your audience of your prospects.
Learn the buying intentions of your prospects or customers with regard to your products or service.
Then, discover the factors that are preventing them from going through with a purchase and subsequently increasing your income.
Let your customers spreak freely about their experiences and discover things that you would never have thought about.
You can also confirm your intuitions with your management or your colleagues by basing yourself on facts: the lived experience of your customers.
By capturing your visitors’ e-mails (which are otherwise anonymous), you can quickly react to negative or positive feedbacks and thus turn your prospects into customers.
This question is also useful to create a testers panel.
Our lists of predefined answers will allow you to quickly identify why someone has had a positive or negative experience with your company.
Without this information, you will be doomed to repeat your mistakes.
What’s more essential to really know your audience than finding out the age and gender of your customers? Find out which target groups have the most value for you.
Discover characteristics such as your customers’ income, their family situation, their jobs, their education, etc.
This information is essential if you want to contact and sell to the right people, via the right channels and with good communication.
What do visitors think about your brand? Four questions based on Keller’s scientific approach will help you monitor and improve the value of your brand throughout your marketing investments.
Learn more about the people who are interested in your products or services
Find out, for example, their industry, their position, or the size of their company.
Measure the overall effectiveness of your marketing strategy through recognized Key Performance Indicators (KPIs) such as NPS (Net Promoter Score), CSAT (Customer Satisfaction) or CES (Customer Effort Score).
This data, whose link with business success is well-established, will enable you to monitor the impact of your decisions daily.
Learn to tell the difference between your existing customers and users and the mere visitors to your websites. This is an essential step to communicate in the best way possible with your customers.